Integrated Marketing Communication Minor
Program Type
Minor
Est. Time to Complete
2-4 Years
School
Graham School of Business
Delivery Mode
On Campus
The Minor in Integrated Marketing Communication (IMC) is designed to provide students with both theory and practical experiences in each of the key areas of Advertising, Public Relations, Digital Marketing, and Communication, which are necessary to be successful in the increasingly complex world of business. IMC is centered on a customer’s shopping and buying preferences and experiences, and is essentially the bridge between marketing and branding.
Related Programs
Advertising and Digital Marketing Minor
The Advertising & Digital Marketing minor provides students with the opportunity to explore the full range of the advertising process including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising & Digital Marketing minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.
Communication Minor
Effective communication skills are vital for success in any academic discipline and career path. Employers hire college graduates who excel at communication. This minor provides an opportunity to develop these important communication skills for work and life. Students can easily include this minor in most majors at YCP.
Marketing Minor
The Marketing minor is designed to be of benefit to students planning a career in a field related to marketing. The Marketing minor would be especially beneficial to individuals planning to seek positions as advertising copywriters, advertising strategists, brand managers, global marketing strategists, logistics managers, market analysts, market researchers, professional salespeople, public relations specialists, and sales managers.